Privacy Policy for Thelongrunnergrow
Welcome to the Privacy Policy of Thelongrunnergrow. This document, effective as of 05/02/2025, describes the practices and procedures regarding the collection, processing, storage, and disclosure of personal information that you, as a user, provide when you interact with our online store. We take the protection of your personal data very seriously and are committed to ensuring that your privacy is safeguarded. In this Privacy Policy, we provide a detailed account of the types of information we collect, the purposes for which it is processed, the legal basis for processing, your rights regarding your personal data, the use of cookies, and the security measures in place to protect your information.
1. Information We Collect
At Thelongrunnergrow, we may collect and process various types of personal data depending on the manner in which you interact with our website. The types of personal information collected include, but are not limited to:
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Personal Identification Data: This may include your name, date of birth, email address, telephone number (+44 8000470421), and postal address (1 | Wilton Street | Plymouth | United Kingdom).
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Account Information: When you register an account, we collect login credentials, profile information, and preferences.
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Payment Information: For order processing, we may collect payment details such as credit/debit card numbers and billing information. Please note that this information is transmitted directly to our secure payment gateway and is not stored on our servers.
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Transactional Data: Records of your purchases, order history, and product preferences.
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Technical Data: This includes your IP address, browser type and version, operating system, referring URLs, device information, and other technical data automatically collected by our systems. This data assists us in enhancing your experience and assuring the correct operation of the website.
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Usage Data: Details of how you interact with our website, including pages visited, the duration of visits, and navigation paths.
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Marketing and Communications Data: Information collected when you subscribe to our newsletter or opt in to receive promotional materials, including your marketing preferences.
All information is collected in accordance with the applicable data protection legislation and is processed following the legal bases which include consent, contractual necessity, legal obligations, and our legitimate interests in improving our services.
2. How We Use Your Information
The personal information provided to us is used for several purposes, which include:
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Order Fulfillment and Customer Support: Processing orders, managing inventory, contacting you regarding your purchase, and providing after-sales support.
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Account Management: Facilitating account creation and management, enabling you to track your orders and update your information securely.
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Marketing and Promotional Communications: Informing you about new products, special offers, and updates that may interest you, subject to your consent.
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Website Improvement: Analyzing usage data and technical information to optimize website performance, enhance user experience, and troubleshoot issues.
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Legal and Regulatory Compliance: Ensuring compliance with applicable legal obligations, safeguarding the rights, property, or safety of our website, its users, or others.
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Fraud Prevention and Security: Preventing fraudulent activities, enhancing security measures, and monitoring compliance with our policies.
All processing of personal data is based on a clear legal basis. In cases where consent is the legal basis, you have the right to withdraw your consent at any time, subject to any legal or contractual restrictions and reasonable notice.
3. Legal Basis for Processing
Our processing of your personal data is founded upon one or more of the following legal bases:
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Consent: When you actively choose to provide information or subscribe to services that require processing of personal data.
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Contractual Necessity: When processing is necessary for the performance of a contract or to take steps prior to entering into an agreement.
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Legal Obligation: When processing is required to comply with statutory or regulatory obligations.
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Legitimate Interests: When our legitimate interests, including improving our products and services and ensuring online security, are not overridden by your rights and freedoms.
We carefully assess the legal basis for each processing activity and remain fully compliant with the applicable data protection regulations.
4. Use of Cookies and Similar Technologies
To improve your browsing experience and to enable proper functioning of our website, we use cookies and similar tracking technologies. Cookies are small text files stored on your device which allow us to recognize you and personalize your experience.
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Essential Cookies: These cookies are necessary for the website to function properly and cannot be switched off in our systems.
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Performance and Analytics Cookies: These cookies help us understand how visitors interact with our website by providing anonymous usage data, which assists in the improvement of our website functionality.
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Marketing Cookies: These cookies are used to deliver advertisements more relevant to you and your interests, limit the number of times you see an advertisement, and measure the effectiveness of advertising campaigns.
You have the option to modify your cookie settings by adjusting your browser preferences. However, please be aware that disabling cookies may affect the functionality and performance of our website. For additional details regarding our cookie practices, you may refer to our dedicated cookie policy available at our cookies page.
5. Sharing and Disclosure of Information
We are committed to ensuring that your personal data is accessed only by those who require it for legitimate business purposes. Your information may be shared with third parties under the following circumstances:
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Service Providers: We work with third-party service providers to support our business functions, such as order fulfillment, payment processing, marketing, and technical support. All service providers are contractually obligated to safeguard your data.
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Legal and Regulatory Authorities: Your data may be disclosed if required to do so by law, regulation, or a legal process, including in response to requests from public or governmental authorities.
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Business Transfers: In the event of a merger, acquisition, or sale of assets, we may transfer the personal data you have provided to the relevant third party, subject to applicable data protection safeguards.
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Consent-Based Disclosures: Where you have explicitly consented to the sharing of your data with specified third parties.
We maintain strict contractual and procedural controls over data sharing and ensure that the third parties involved comply with the relevant data protection laws.
6. Data Retention and Storage
The retention period for your personal data depends on the purpose for which it is collected and processed. In general, your data will be kept only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
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Transactional and Account Data: Kept for the duration of your account being active and for a reasonable period afterward to support order history and customer service inquiries.
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Marketing Data: Retained until you unsubscribe or modify your marketing preferences.
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Technical and Analytics Data: Maintained for analysis and statistical purposes in aggregated and anonymized form.
Once the retention period expires, your personal data will be securely deleted or anonymized in full compliance with the necessary security protocols.
7. Data Security
Ensuring the security of your personal data is paramount to us. We implement a robust set of technical and organizational measures designed to protect your information from unauthorized access, accidental loss, disclosure, or modification. These measures include:
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Encryption: We utilize strong encryption protocols for the transmission and storage of sensitive data.
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Access Controls: Strict access controls are in place to limit access to your personal data only to authorized personnel who require it for their work.
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Regular Audits: Periodic audits and continuous monitoring of our systems ensure that our protective measures are up to date.
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Secure Infrastructure: Our website and databases are hosted on secure servers with advanced firewall and intrusion detection systems.
Although we make every effort to secure your data, please acknowledge that no method of transmission over the Internet, or electronic storage, is completely secure. You are encouraged to exercise caution when disclosing your personal information online.
8. Your Rights Regarding Your Personal Data
We respect your rights concerning the processing of your personal data and are committed to acting transparently. Depending on the applicable data protection legislation, you may have the right to:
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Access: Request access to the personal information we hold about you.
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Correction: Ask for correction or updating of your personal data if it is inaccurate or incomplete.
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Deletion: Request the deletion or removal of your personal data, subject to legal or contractual restrictions. If you wish to exercise this right, please contact us via our designated contact channels.
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Restriction of Processing: Request that we restrict the processing of your personal data in certain situations.
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Data Portability: Request the transfer of your personal data to another organization or directly to you, as permitted by applicable legislation.
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Objection: Object to processing of your personal data based on our legitimate interests or direct marketing purposes.
Should you wish to exercise any of these rights, please contact us using the details provided below. We will respond to your request in a timely manner and in accordance with the applicable legal framework.
10. Updates and Amendments to This Privacy Policy
This Privacy Policy is a living document and may be updated from time to time to reflect changes in our practices or to comply with legislative requirements. Any substantive changes will be communicated on our website, and the revised policy will indicate the latest effective date at the top of this document.
We recommend that you periodically review this Privacy Policy to stay informed about how we are processing your personal information. Your continued use of our website following any changes to this policy indicates your acceptance of such changes.
11. Miscellaneous Provisions
The provisions of this Privacy Policy shall be governed by and construed in accordance with the applicable legal framework. If any provision of this policy is determined to be invalid or unenforceable, such invalidity or unenforceability shall not affect the remaining provisions, which shall continue in full force and effect.
No waiver by Thelongrunnergrow of any breach or default under this Privacy Policy shall be deemed a waiver of any preceding or subsequent breach. Any failure by us to enforce any right or provision in this Privacy Policy shall not constitute a waiver of such right or provision.
Should you have any questions or require further clarification concerning any aspect of this Privacy Policy, please do not hesitate to contact us using the contact information provided above.
By using our website, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and storage of your personal information as described herein.
